Food & Beverage – sushi restaurant

The Challenge:

Masuki Sushi, a newly opened all-you-can-eat sushi restaurant, entered a saturated dining market in May with fresh, high-quality offerings at unbeatable value. But with no pre-launch presence, minimal brand awareness, and zero digital footprint, the restaurant risked fading into the background behind more established competitors. With opening week fast approaching, Masuki needed a bold entrance—fast.

The Solution:

We launched a focused, high-impact paid advertising campaign designed to generate buzz, drive immediate foot traffic, and lay the groundwork for long-term brand recognition. Our strategy included:

• Paid Advertising: Strategically crafted ad campaigns across social media platforms, paired with content designed specifically to convert, helped build buzz and attract new customers quickly.

• Menu & Brand Design: We designed their printed menus in record time, aligning visuals and layout with the brand kit to create a cohesive and professional customer experience.

• Content Production: Curated and produced high-quality visual content, including professional photography tailored for both organic and paid use, showcasing menu highlights and the restaurant’s ambiance.

• Operational Support: We provided guidance on what to expect during the marketing rollout, supported the team with operational advice, and helped them prepare for customer flow and expectations generated by the campaign.

The Results:

• Fast Growth: Masuki Sushi experienced a strong launch, quickly gaining attention online and offline within the first week.

• High-Performing Ads: Our ad creatives delivered impressive reach and engagement, positioning Masuki as a new must-try spot for sushi lovers.

• Strong Visual Identity: A professionally branded menu and curated content helped establish credibility and set the tone for Masuki’s identity in the market.

Key Takeaway:

Launching a new restaurant requires more than just good food—it demands strong branding, fast execution, and a well-timed marketing push. By combining ad strategy, design, content, and operational support, Masuki Sushi entered the market with impact and set the foundation for long-term growth.