bushi bushi DIM SUM

Food & Beverage – Restaurant

The Challenge:

Bushi Bushi Dim Sum, a modern dim sum concept, faced a visibility problem online. Despite serving high-quality, flavorful dim sum in a fast-casual setting, the brand struggled with low engagement, brand confusion, and a narrow audience. Their social presence lacked clarity, consistency, and reach—making it difficult to stand out in a competitive local food scene.

The Solution:

We launched a comprehensive social media management strategy that combined creative storytelling with performance-driven tactics. Our work included:

  • Content Production: High-quality visuals, behind-the-scenes videos, and short-form Reels using viral hooks to highlight unique menu items and kitchen action

  • Influencer Outreach: Strategic collaborations with local food bloggers and micro-influencers to expand reach and build credibility

  • Ad Campaigns: Targeted social media ads to drive local awareness, highlight menu launches, and promote limited-time offers

  • SEO & Graphic Design: Branded story highlights, optimized captions, and SEO-informed content that aligned with top search and hashtag trends

  • Reputation Management: Active response management for Yelp and Google reviews to enhance trust and boost customer service perception

We treated each month as a testing ground—adapting content formats, tones, and topics based on what resonated with the audience.

The Results:

  • Audience Growth: Instagram followers grew from under 200 to over 7,000 in under a year

  • Viral Momentum: Several Reels reached over 100K+ views, driving walk-in traffic and buzz

  • Increased Engagement: Engagement rate tripled within the first 90 days

  • Online Reputation: Improved Yelp and Google ratings through consistent, thoughtful review management

Key Takeaway:

Even the best food needs strong marketing to thrive. By combining trend-driven creative with consistent customer service and agile strategy, Bushi Bushi Dim Sum built a loyal online following and became one of the most talked-about dim sum spots in the city. The key? Never staying static—adapting monthly to stay relevant, visible, and viral.

It's time to stand out